Internet of Things and M2M Communications Blog | KORE

KORE | The Rise of CBRS in Sports: A Game-Changer for Connectivity

Written by KORE | 06-Feb-2025 14:28:42

As technology continues to shape the world of sports, connectivity has become a critical component of success. From player communication to fan engagement, the demand for reliable, secure, and high-performance networking solutions is only growing. Enter CBRS (Citizens Broadband Radio Service), a private spectrum that’s taking the sports world by storm. While it may not be as flashy as a game-winning touchdown, CBRS is quietly revolutionising the way teams, stadiums, and organisations connect on and off the field.

In this blog, we’ll explore what CBRS is, how it’s being adopted in sports, and why KORE and GoRout are leading the charge in delivering cutting-edge CBRS solutions for teams at every level.

What Is CBRS and Why Does It Matter?

CBRS operates on a 3.5 GHz spectrum in the United States, offering a private, high-capacity wireless network for organisations. Unlike traditional public Wi-Fi or cellular networks, CBRS allows for exclusive use of a spectrum slice, ensuring a level of performance and security that other technologies simply can’t match.

For sports, the benefits of CBRS are clear:

  1. Private and Secure Networks: With CBRS, teams can establish dedicated networks free from interference and congestion. This is critical for sideline communication, wearable devices, and other connected technologies.
  2. High Performance: The spectrum’s ability to deliver low latency and high bandwidth ensures real-time data transmission, even in crowded stadium environments.
  3. Cost-Effective Connectivity: Compared to traditional cellular or leased networking options, CBRS offers an affordable alternative without sacrificing quality or reliability.

CBRS Use Cases in Sports

The versatility of CBRS makes it an ideal solution for a variety of applications in sports. Here are some of the most impactful ways it’s changing the game:

  1. Enhancing In-Game Communication
    One of the most critical challenges in sports is ensuring clear, reliable communication during games. From coach-to-player messaging to sideline coordination, CBRS enables private, interference-free communication channels that are immune to the chaos of crowded environments. With solutions like KORE’s Super SIM and GoRout’s technology, teams can rely on secure connections to execute strategies with precision.

    Imagine a high-stakes game where traditional radio frequencies are clogged due to interference from fans, media, or other devices. CBRS eliminates this problem by providing a dedicated spectrum, ensuring that critical messages get through when they’re needed most.

  2. Sideline Technology and Wearables
    The rise of wearables like GoRout Scout devices has made it easier for teams to collect and analyse data in real time. However, these devices require seamless connectivity to function effectively. CBRS offers the bandwidth and reliability needed to support multiple devices simultaneously, ensuring that every piece of data is transmitted without delay.

    Additionally, CBRS networks enable better integration of video review systems, tablets, and other sideline tools, allowing teams to adapt quickly and make informed decisions during the game.

  3. Stadium Operations and Fan Experience
    CBRS isn’t just for the teams on the field – it’s also transforming stadium operations and the fan experience. With a private CBRS network, stadiums can:
    – Power vendor payment systems for faster, more reliable transactions.
    – Enhance fan connectivity for smoother mobile ticketing, streaming, and social media use.
    – Improve security by connecting surveillance systems and emergency communication networks.

The result is a seamless experience for everyone involved, from the players to the fans in the stands.

Why CBRS Is a Business Case for Sports

The adoption of CBRS in sports isn’t just about solving connectivity challenges – it’s also a smart investment. Here’s why organisations are embracing this technology:

  1. Future-Proofing Technology: As the demand for connectivity continues to grow, CBRS offers a scalable solution that can adapt to evolving needs. Whether it’s supporting more devices or accommodating new technologies, CBRS provides the flexibility teams and stadiums need to stay ahead.
  2. Cost Savings: By establishing a private CBRS network, organisations can reduce their reliance on traditional cellular or leased-line solutions, lowering operational costs without compromising performance.
  3. Competitive Edge: In sports, every second counts. The ability to analyse data, communicate effectively, and adapt quickly gives teams a significant advantage. CBRS provides the infrastructure needed to support these critical functions, ensuring that organisations can stay competitive at every level.

KORE and GoRout: Leading the CBRS Revolution

At the forefront of CBRS adoption in sports are KORE and GoRout, two organisations that are redefining what’s possible with connectivity.

KORE’s Role
With its Super SIM technology, KORE delivers the secure, scalable connectivity needed to power CBRS networks. By addressing the unique challenges of sports environments, KORE ensures that teams, stadiums, and organisations can unlock the full potential of CBRS without missing a beat.

GoRout’s Contribution
GoRout enhances the CBRS ecosystem with innovative wearable solutions and sideline technologies. By integrating seamlessly with CBRS networks, GoRout tools allow coaches and players to communicate more effectively, analyse data in real time, and adapt strategies on the fly.

Together, KORE and GoRout are making CBRS accessible to teams at every level, from high schools to professional leagues. Their collaboration ensures that the benefits of this game-changing technology are realised across the sports industry.

The Future of CBRS in Sports

As CBRS continues to gain traction, its impact on sports is only expected to grow. From improving in-game communication to enhancing the fan experience, the possibilities are endless. Organisations that invest in CBRS today will be well-positioned to capitalise on these opportunities, ensuring that they remain competitive in an increasingly connected world.

For KORE and GoRout, the mission is clear: to provide the tools and infrastructure needed to transform sports through connectivity. With their combined expertise, the future of CBRS in sports is bright – and the benefits are just beginning to unfold.

Whether it’s powering a high school game or a professional championship, CBRS is changing the way we think about connectivity in sports. And with KORE and GoRout leading the way, the game will never be the same.