The Growth of Mobility as a Service (MaaS) & the Role of IoT in Shared Mobility

Mobility as a Service (MaaS) is transforming how people access transportation by shifting the focus from private vehicle ownership to shared, on-demand mobility solutions. This paradigm shift is rooted in the integration of multiple transportation modes—such as ride-hailing, car-sharing, bike-sharing, and public transit—into a seamless digital platform. With the rise of urbanisation, congestion, and environmental concerns, MaaS is becoming a cornerstone of smart cities and sustainable transportation.

The growth of MaaS is powered by advancements in connectivity, data analytics, and real-time decision-making. These technologies allow users to plan, book, and pay for a variety of mobility services through a single interface, simplifying the travel experience. According to reports, the global MaaS market is expected to reach $1698.14 billion by 2032, driven by urbanisation, increasing smartphone penetration, and changing consumer preferences toward flexibility and sustainability.

IoT: The Backbone of Shared Mobility

The Internet of Things (IoT) plays a pivotal role in enabling MaaS by linking vehicles, users, and infrastructure in real-time. IoT devices and sensors embedded in vehicles, public transportation systems, and even street infrastructure allow the exchange of data needed for efficient, safe, and connected transportation services.

Here’s how IoT drives the success of shared mobility:

1. Real-Time Data Collection and Monitoring: IoT systems track vehicle usage, maintenance needs, and availability, ensuring that fleets remain functional and optimised. For example, data on traffic conditions, weather, and vehicle location helps operators ensure efficient routing, improving user experience.
2. Improved Fleet Management: IoT-powered systems provide operators with critical insights into vehicle performance, fuel usage, and driver behaviour, optimising operational efficiency. This data helps fleet operators balance supply and demand, minimising downtime and maximising vehicle availability.
3. Enhanced User Experience: For customers, IoT simplifies the booking process by offering real-time updates on vehicle availability, parking spaces, and estimated arrival times. Moreover, it integrates payment systems, reducing friction and enhancing customer satisfaction.
4. Sustainability and Energy Efficiency: Connected vehicles, through IoT, help reduce emissions by promoting efficient driving, reducing idle times, and managing congestion in urban areas. Sensors can monitor air quality and direct traffic flow to alleviate pollution hot spots.

CoMotion: A Pioneer in Shared Mobility

A notable example of IoT-driven MaaS innovation is CoMotion, a shared mobility platform that integrates various forms of transportation for businesses and users. CoMotion aims to create a more connected, accessible, and sustainable urban transportation ecosystem. Leveraging IoT, CoMotion ensures efficient fleet operations, optimising routes and vehicle usage through data-driven insights.

CoMotion enables businesses to reduce transportation costs and improve employee mobility, offering features such as on-demand ride-sharing services, electric vehicle integration, and smart fleet management. By employing IoT technology, they provide their users with a seamless, efficient, and flexible mobility experience.

Through its use of IoT, CoMotion enhances vehicle management, ensuring that maintenance schedules are met, and vehicles remain in top condition for users. The platform collects real-time data from its fleets, analysing it to predict demand, track performance, and improve overall service efficiency.

The Future of MaaS and IoT

As MaaS continues to grow, IoT will play an even more integral role in shaping the future of shared mobility. The introduction of 5G networks, advancements in autonomous vehicles, and further development of artificial intelligence will only enhance the capabilities of IoT in the transportation sector. These innovations will lead to smarter, greener, and more user-centric transportation systems, fostering a world where mobility is no longer limited by ownership but accessible to all through shared, connected networks.

By integrating IoT into every layer of mobility services, companies like CoMotion are pioneering a new era of smart, shared transportation that reduces urban congestion, minimises environmental impact, and offers users the flexibility they need. Read the case study.